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B.

Question

What is product strategy for AI-era companies?

AI-era product strategy is about designing products where AI improves a real workflow, not just automating the surface layer.

Direct answer

AI-era product strategy is not adding a GPT-4 integration to your existing product. It is redesigning which decisions your product makes, which data it uses, and where humans stay in the loop — in a way that compounds over time.

What makes it different

  • The product needs a data strategy, not just a feature strategy
  • Human review gates are first-class design decisions, not afterthoughts
  • The 'moat' often comes from structured data and workflow design, not from model choice
  • Pricing and positioning need to account for what AI reduces vs. what it enables
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